pub:Zhejiang Library 
time:2018/12/21 
count:131
At present, 85.9% of the population in Zhejiang have access to the Internet, 84.8% have contacted digital reading and on average, a person has read 3.64 electronic books, all of which are far ahead of the national level. On the occasion of the 40th anniversary of the Reform and Opening-up, a silent hurricane of “digital revolution” themed with “reading” is now quickly sweeping across the province of Zhejiang. Recently, the series of activities “Read and Enjoy yourself” initiated by Zhejiang Library and supported by the public libraries across Zhejiang have drawn to a successful end.
In December, 2017, to respond to the call of the central government to “vigorously promote reading in the population and strengthen scientific popularization”, and to further the promotion work of the Zhejiang Digital Library, Zhejiang Library launched a series of promotion activities with the theme of “Read and Read Yourself” for the first time which lasted for over a month. It was an attempt to break through the traditional publicity methods adopted for a long time by the library system by boldly introducing new ideas. Activities more appealing to the young generation, such as fun H5 express delivery and featured posters distribution etc., were chosen, which attracted wide attention on the cyber and also from major media including China National Radio, China Network, and Zhejiang Daily.
In 2018, considering the progress in the promotion work of the Zhejiang Digital Library as well as the specific changes in the reading population across the province, a new series of activities themed with “Read and Enjoy Yourself” were launched on the basis of reorganization and optimization of the past theme of “Read and Read Yourself”. The past activities such as “21-day Reading Plan” and H5 interaction were still adopted. Although the theme changed but one word, it faithfully represented the influences of on-going promotion of digital reading across Zhejiang where the reading population moved from “passive reading” to “joyful reading”.
“Digital reading is becoming the leading way of reading by people in Zhejiang.” An official of the Zhejiang Library told the reporter. Long before the “reading by all population” rose to a national plan in 2014, Zhejiang Province has set out to build book-fragrant Zhejiang, in a bid to form a good atmosphere in the society where everyone loves reading, is good at reading and reads good books.
Based on the change of the theme from “read” to “enjoy”, centering around the notion of “joyful reading”, to further promote the high-quality digital resources and services to the grassroots and effectively cover all age groups from all walks of life, Zhejiang Library has upgraded the promotion project of digital library comprehensively and designed a cute little mascot named “Book” to demonstrate in the “Read and Find Yourself” hand-speed game and the “Read and Enjoy Yourself” treasure-digging game across the province, so as to attract as many people as possible to develop an interest in reading through these little games, get them to be dedicated to reading, to love reading and help others in reading. In addition, a long text illustrated with images titled “To Understand Mobile Reading in One Minute”, in which the questions including “what is mobile reading” and “what are the characteristics of mobile reading” are answered, gives a detailed description of detailed analysis to allow the readers to have a comprehensive understanding of the reading revolution that is taking place right now.
Scan the QR code to participate in the H5 interaction of “Read and Find Yourself”
According to some information, as of the day when the article is published, a total of over 3 million people have participated in the online promotion of “Read and Enjoy Yourself” through the two little games. “Next year, centering the core of public digital cultural construction in Zhejiang, and to achieve the final goals including perfecting the public cultural service system, deepening the construction of cultural projects for the people, and enriching populace cultural activities, we will continue to invest more to have more people develop the habit of digital reading, promoting the transformation from all-population reading to all-population joyful reading,” said by an official of the Zhejiang Library. With the continuous progress made in AR/VR, big data, AI etc., there might be another upgrade in the reading form, content generation and interaction mode, and the era of digital reading by the entire population is sure to come.
