Transmit reading power with sound- The Yangtze River Delta Audiobook Alliance was established

Transmit reading power with sound. On September 1, the ceremony for the of the Yangtze River Delta Audiobook Alliance was held in the Zhejiang Library. Representatives of libraries in Jiangsu, Zhejiang, Shanghai and Anhui, expert representatives of Speech Association, representatives of public libraries in various cities and counties in Zhejiang Province, and audiobook promotion volunteers gathered in Hangzhou to launch an audio forum.

The alliance was composed of Zhejiang Library, Shanghai Library, Anhui Library, Jinling Library, Shanghai Speech Association, Zhejiang Speech Association, Anhui Speech Association, and Jiangsu Speech Association. It aims to integrate various resources of the major public libraries and professional speech associations in the Yangtze River and change the massive reading resources into audio communication force. Relying on the strengths of public libraries and professional speech associations in the Yangtze River Delta, the alliance strives to create an audiobook space and carry out a variety of audio-reading promotion activities through the digital library, so that more readers can feel the charm of .

Speech from Chu Shuqing, Curator of Zhejiang Library

Signing ceremony of Yangtze River Delta Audiobook Alliance

"Reading V Sound" Yangtze River Delta Summit Forum Expert Dialogue

From paper books to e-books and audiobook today, advances in science and technology provide a variety of paths for reading. Whether to “read” or “listen to” a book sparked a conversation among experts from the media, education, and Internet industries in the expert dialogue session of the "Reading V Sound" Yangtze River Delta Summit Forum.

"This is not a question associated with black or white." said by Fu Guo, Vice President and Secretary General of the Jiangsu Speech Association. He believed that different people had the right to choose different reading methods according to location and time: "The Chinese people have the ability to artistically use utilities." From the perspective of cultural transmission, he believed that reading a book was of traditional culture to a certain extent. "Writing becomes a kind of calligraphies when it becomes flawless. And reading will also become an art when it reaches a level. Taking the national intangible cultural heritage Changzhou Chant as an example, reading loudly has been a dynamic manifestation of Chinese poetry since ancient times. ”

In the eyes of Xu Ting, Chief Anchor of Zhejiang Satellite TV and a member of Zhejiang Library Governing Council, “reading” and “seeing” are inseparable. “In the process of reading a book, 'reading' is a natural expression of emotion.” Compared with reading at a glance, she believed that recitation is remolding of the text on the basis of “reading”. Words flow from the mouth as from the pen of a master” represents the transformation between the texts and the recitation”. It is undeniable that during recitation, the writing charm is transformed into linguistic charm, providing a sound and colorful way of communication.

Textual language can't be of life. The former principal of High School Affiliated to Fudan University and the Chinese special grade teacher of middle school, Guo Chuanzhong, fully agreed. “Reading loudly is to reproduce the author's thoughts and emotions, and to make the words vital. However, compared with sound and emotion, silent contents are always paid more attention to during Chinese teaching in schools". Guo was present in an embarrassing Chinese class taken by a young teacher. When the teacher read the bitter war in the text Who's the Most Lovable One, he found that there were students who had laughed. "Because the teacher reads the text without emotion, the students be immersed and even have a misunderstanding ambiguity about the text.” The traditional method of “reading together” was too mechanical, hindering students' understanding of the text. Guo Chuanzhong stressed of accurate and emotional reading of characters in of the full text. Reading facilitates memorization, but it is not just for memorization. The guest expected the teachers to pay more attention to of reading during classroom teaching so as to add a language temperament to the students.

"Our ears are waiting to be roused," said by Gu Wenhao, Senior Producer of Himalayan FM, who paid close attention to the audience. “Text is 'dehydrated'. It is usually reproducible and of standards in form, but the sound pays more attention to of narration and experience, as well as creating an immersive scene for the audience.” Gu illustrated by examples that in many audiobook platforms, there were still many fans for dialect products. "Making sound every time is a greeting with a stranger. Being emotional is the premise of all excellent audiobook products." He stressed that the sound should maximize its role as communicator to make the audience comfortable. The latest data showed that the size of the Chinese audiobook market was 3.24 billion yuan, rising 36.7% on a year-on-year basis. It was roughly estimated that the audiobook market size would reach about 4.5 billion in 2018. Mobile audiobook APP platform had become the mainstream choice for listening. “When the value of ‘reading is stressed, the importance of ‘listening’ should also be highlighted.”

In the era of reading for all, readers also keep the desire for knowledge and stick to the culture, regardless of reading or listening. As long as the essence of reading remains unchanged, the value of culture can still be maintained. At the master readings of the summit at that night, the representatives of the Yangtze River Delta Audiobook Alliance rendered the texts in a 3D manner to interpret the power of audiobook with strength. Selected by Zhejiang Library, the We Three starred by An Feng, screenwriter of News Report, Hong Jian and other members of Wenlan Readings, was adapted from the or long literary work which told about the family stories of Yang Jiang, Qian and Qian Yuan. This was a novel and bold attempt to promote the audiobook; For many years of practice, Wenzhou Library Reading Drama Club provided a platform for audiobook and drama hobbyists, in which the drama became a unique interpretation of in-depth reading. At the evening party, Train of Life starred by Huang Binbin, etc., was performed; Jinling Library has been working hard to solve the difficulties for the visually impaired people for many and achieved outstanding results in the audiobook promotion. At the party, You're My Eyes was given by Tang Ying.

Stage photo of We Three

 

Death of a Civil Servant, given by Wei Min, President of Anhui Reading Art Society

The Little Match Girl, given by the famous dubbing artist and national first-class actor Liu Guangning

The work Spring, introduced by Shanghai Library and performed by Song Huaiqiang, who is the Chinese excellent novel teller, singer and hosting art educator, former director of Art of Hosting Department of TV Art School of Shanghai Theatre Academy, professor, director of Art of Hosting and Oral Communication Studio, and the master's tutor of Art of Hosting

Mao Yisheng, given by Liu Zhonghu, President of Zhejiang Speech Association

Mother and Our Name, given by Lu Cheng, President of Shanghai Speech Association and National Grade I Literary Editor

World, Listen to China, introduced by Zhejiang Speech Association and given by (from left) Wei Lin, host of Zheguang Morning News and Zhejiang News of Zhejiang Voice, Wang Fusheng, Executive Vice President of Zhejiang Speech Association and Deputy Dean of Art of Hosting School of Zhejiang University of Media and Communications, Xu Ting, Chief Anchor of Zhejiang Satellite TV, the representative of the 12th National People's Congress, member of Zhejiang Library Governing Council and Executive Director of the Zhejiang Langsheng Association, Jiang Tianhang, Director of Zhejiang Speech Association

In the next two days of audiobook promotion volunteer training class, participants made exchange in the seminar and give their professional insights on audiobook promotion. Lu Cheng, President of Shanghai Speech Association and National Grade I Literary Editor, gave the lecture titled with Chinese Travel and Presentation of Modern Poetry Reading, which mentioned that reading was a language performance form independent of other sound art forms. However, to read well was indeed a common difficulty faced by most reading enthusiasts. Lu Cheng made explanation from three perspectives, namely phonetic context, context artistic conception, benefiting the audience a lot. When it came to "sound language creation and classical literature adaptation", what kind of response would the audience make to the "micro-drama" performed in Mandarin since everyone was accustomed to the news hosted by "Aliutou" in Hangzhou dialect? “We want to attempt more novel audiobook promotion methods, such as of poetry and novels through performance, etc., to let the audience truly feel the tension of literature. Our focus is not only on the text but also on drama, conflicts and people’s feelings”. Exploration of An Feng’s team has brought diversified and directional guidance to audiobook promotion activities. The interactive evaluation of the guests on the spot manifested the popularity of the micro-drama. We also believed that micro-drama could benefit a lot the audiobook promotion activities. "Creating audiobook brands and integrating traditional and digital methods". The librarian of Jinling Library and the planner of the public welfare project “Readers” shared the successful cases of Jinling Library in details. In the process from recruitment of reading volunteers in cooperation with relevant organizations in various sectors of the society to selection and authorization of books represented by Nanjing local literary works, execution of "Blind Theater", Reader" reading club and other activities and reading of recorded text by volunteers, there was a step forward in the public cultural service system, protecting the basic cultural rights and interests of the disabled. It was worthy of advocating that public cultural services were provided for the blind. As Head of artistic dominant specialties of Zhejiang and Deputy Dean of Art of Hosting School of Zhejiang University of Media and Communications, Professor Wang Fusheng who has taught for over forty years shared Reproduction of Sound Language and guided the participants to perform the works.

The Yangtze River Delta Audiobook Summit Forum and Audiobook Promotion Volunteer Training Class that lasted three days ended successfully. This event about reading and sound is just a starting point. Yangtze River Delta Audiobook Alliance will spread the reading concept and carry out guidance on reading through various channels, forms and carriers, so as to enhance the public’s interest and ability in reading and allow more people to participate in reading, love reading and convey the power of reading via sound.

(Photographed Yu WeiXiao ChenXia Tia)