The 1st China’s Intangible Cultural Heritage Expo, together with the 6th China’s Time-honored Brands Expo, was opened Sep 17 to 20,2009 at Zhejiang World Trade International Exhibition Center.

As the activities of attribute to the sixtieth anniversary of the founding of PRC, “Wen Lan Reading group” of Zhejiang Library called on readers to visit the Expo on September 19. To closely experience the glories and outstanding achievements of China’s intangible cultural heritage and time-honored brands.

The projects at Expo are mostly represent the national, and provincial intangible cultural heritage. There are 4 exhibition halls and 13 sub divisions: splendid China, home style, national traditional medical masters, paper printing, ceramics and delicious foodstuffs. Participants of 35 readers of Zhejiang Library are faithful fans of “time-honored brands”. Part of them came from other places. They photographed and recorded the fine art works and handicrafts in notebooks or by camera.

Intangible cultural heritage beautifies our life and time-honored brands keep close to the people." What appears in front of us is not only the popular and local characteristics, also a vivid history and city spiritual and cultural values .